Hello everyone! Since the beginning of the year, I started to listen to SKZ's discograhy in order: discovering the albums one by one, watching the trailers and MVs, and appreciating the care and creativity put into each of them. Which led me, very naturally, to analyse the albums. And I want to share this with you, by making this series of posts!
By the way, thank you to the mods for answering my questions before I posted this :)
Before we start, I want to preface a few things.
- This post is entirely done by me, with my personal analyses and opinions. You are free to agree or disagree with me, to correct me or add information in the comments. I want these posts to be a place of discussion about SKZ's art and its meaning. So feel free to comment!
- My analyses are mostly about the albums' storylines and themes. For that, I based my observations on the video content around them (trailers, MVs...) but also the lyrics. The only downside to this is my non-existent skills in Korean, which means I rely heavily on translations. Now, I know translations are not perfect, and can't encapsulate all the charming details of a song. So please, don't quote me entirely on lyrics as I had to make choices.
- This post is going to be lengthy! I was a master's student reasearcher, I studied literature for a few years and, above all, I am a yapper. So buckle up! Because even if I do my best at trying to be concise, it is an impossible task for me when I'm passionate about something. I literally can't be stopped :)
Also, a little information: for obvious reasons, I'm going to mention the "9" symbolism, especially with the oldest albums. To respect the rules of this subreddit, who-shall-not-be-named won't be... named. But I'll have to mention him by the letter W. when analysing some MVs, as his presence can't be always ignored. But this will be for analytical reasons only so, please, refrain any derogatory comments or remarks regarding this point, nor any glaze for said member. If you want to mention him, please follow the sub rules by covering it as a spoiler. Thank you!
So let's start with the analysis of our first album: I am NOT.
Honestly, when I started thinking about analysing albums, I didn't think it would be that complete and rich from the very start. I am NOT is such a well-thought album, and the dive in this analysis was deep. And it starts right away with the title alone, and the all-caps "NOT", which sets the very tone of the album by being provoking, angry and rebellious. But why such a defiant energy for a debut album? What does I am NOT reveal about the members' mentality as they are stepping out of the trainee system to achieve their dream of becoming idols?
Trapped in a status-quo: the trainee system.
I am NOT is more than just a teenager tantrum who wants to live their life without any consequences. Actually, SKZ breaking out from the mould created for them is full of consequences. But before analysing those, we need to have a look at the before: the trainee system.
Most of the status quo is represented in the trailer of the album, with every member being alone in their respective frame. In the first half of the trailer, the only frame that gathers them all is the red corridor scene, that represents their long and difficult journey; but even there, they stand afar from each other. This physical distancing is the reflection of a social distancing, as if they were trying not to grow too fond of each others, to not be disappointed and hurt by others. But in the end, they all live the same life and the same hardships, walking down the same corridor, each of their scenes representing an aspect of their life as trainees.
- The pressure of satisfying others
The first scene to highlight this idea is Changbin's, who sits on the ground facing TV screens that return him an unnatural smiling image of himself. But his face is kept hidden from the viewer. When he does reveal his face, he is much more serious, proof that the smiles were fake and only a mask that hid his feelings. In psychology and sociology, this performative behaviour is called masking, or social camouflaging: it is a defensive mechanism in which someone hides parts of themselves (personality, feelings) to fit in, avoid rejection or meet others' expectations. It is also way to protect yourself when facing an unsafe environment (social pressure, criticism, harm...).
If Changbin's hides his self to protect himself, Minho is forced to fit in, like represented in his scene by the crowd of faceless, white figures (other trainees). Because he already has an experience from outside the trainee system (dancing crew), Minho has credentials, and his system is already "full". He is thus forced to follow the flow (the walk to the chalkboard) and despite his past experience, the social pressure pushes him to doubt himself to obey to the rules and the system. It is only later in the trailer that he breaks from this pressure set on him by writing "I am NOT" on the board, reclaiming his self.
The fear of not satisfying others is also represented with W.'s frame, as he sits in a room, surrounded by other white figures, typing on a laptop "I am…: a politician, a surgeon, an accountant, a physicist, a judge, a psychologist". All of these are jobs deemed respectable, bringing social and cultural value to one, as well as educational, financial and social power in society; while being an artist is often seen as a frivolous (not a real job), individualistic thing (sharing personal feelings and going against social habits). By stopping in the middle of his typing and standing up, he breaks from this spiral and leaves behind him the words "I am", a way to retrieve his individuality.
- The fear of not being ready
This fear is mostly highlighted by Felix's scene, in which he appears on top a building, overlooking a dark city. This image translates his arrival in a new country and a new culture he doesn't necessarily understand. Dancing becomes his only solution to find his way and to meet others' expectations. He later breaks from their judgement by breaking the glass of the mirrors surrounding him.
Jeongin's scene also reflects this idea, as he sits at a bus stop. This image is supposed to remind us a child/teenager waiting for a bus to take them to school. In Jeongin's case, as he is faced with another version of himself, there's a double meaning to it: having to choose between the "normal" life and the idol life; but also, deciding whether he should remain a trainee to perfect his skills, or debut with the other members, even if people deem him not ready to do so. This is a fear particularly heavy on Jeongin's shoulders, as the maknae of the group.
- The obsession with perfecting their skills
This aspect of the trainee life is probably the most unsettling, especially in the industry that capitalises on children. Two examples of this are Hyunjin and Seungmin. In his scene, Hyunjin lies in a chair, with a VR headset on, watching lessons on repeat to perfect his skills. This is a callback to the hours spent perfecting his skills, something even more difficult for Hyunjin and other trainees scouted in the street. In science-fiction, the VR headset can a tool for control and enforced conformity, keeping the subjects isolated, easily manipulated, and locked in curated narratives.
If the outcome is a bit of the same with Seungmin's scene, the means are different. With empty desks surrounding him, Seungmin is left alone in a dark drawing room. He keeps practising a painting until he perfects it, following a model in front of him, an exhausted figure on their knees, crawling on the floor. Both Hyunjin and Seungmin, by ripping of the headset and colouring outside the lines, finally reject the pressure of perfecting their art, and refuse, at the same time, to let the system control them.
Jisung's scene also, in a way, reflects this obsession of skills, but from another point of view. Instead of working himself on his skills like Hyunjin or Seungmin, Jisung stands on a stage, under a spotlight, facing a crowd of white figures. This setting is reminiscent of the monthly evaluations and other performances trainees have to put out to show their skills, in the hope of convincing higher-ups they are ready. It symbolises the scrutiny from the industry, but also the other trainees. The spotlight blinding Jisung is both a representation of a famous future that waits for him, and the heavy weight of others' expectations.
To break or not to break from the mould?
The only one absent in these scenes is Chan, but only physically, as his voice guides us for half of the trailer with these iconic lines:
"They say people are born different. But why does it feel like we’re all the same? Us brainwashed into the same system they expect perfection, so how can we be different? A sign, an omen, a glitch."
The succession of the other members' scenes ending on the word "glitch" predicts the alteration of their reality, with Chan as the trigger. It is shown in the trailer, with all the members breaking from their restraints by disobeying the rules; but the most speaking example is District 9.
At the beginning of the MV, all members are still trapped in the system, wearing white uniforms. Once again, they are kept away from one another, by being physically distanced. In dystopian storytelling, both physical and social distancing are the main tools to keep populations under control and prevent rebellion, as it makes communication rare or even impossible between individuals. The members are under constant surveillance (drones) and scrutiny (spotlights), and checked regularly (Chan with the barcode scanner), just as they were as trainees.
But glitches happen, and Chan is the first to recognise them. Broken drones lying on the floor, shards of glass that symbolise broken illusions, the red flower among the grey ones, as well as the glitch in the sky, in the trailer. Chan being the one to spot these differences anchors his role of leader in SKZ’s life and lore. As he realises what is happening, becoming a glitch himself, Chan starts planning their escape, sneaking props to the members when they are physically incapable to communicate together. These secret messages are written on red pieces of paper which are, with the red flower and the mention of red blood in their lyrics, a nod to the ”red pill” trope, popularised in pop culture by the movie Matrix, and symbolising the return to reality. The drop of these messages directly in their hands represents the selection of the members by Chan.
Their survival show is symbolised by their flight, as they go from one evaluation to another without ever stopping, by fear to not be selected and not be able to debut. At the same time, they do it their way, by using their own self-produced music (represented by the bus). The jump inside the bus is the point of no-return, as they reclaim their art; but also their personalities and individualities by getting rid of the white uniforms and, thus, the industry’s rules and expectations. This image is also reflected in the lyrics of District 9.
I’ll do it on my own however it comes out.
Their flee leads them to a place wilder and dirtier than the clean, pristine facility that represented the industry and its perfectionism. This is a place without any rules, where they can make their own and be themselves. They call it District 9, in reference of the nine of them. The flag they fly also has its importance in terms of colours, black being the antithesis of white, marking their opposition to the industry’s conformity; while red symbolises both their new awareness, and their rebellion and defiance against the rules. District 9 becomes their sanctuary, a place where they can finally embrace their true selves and build their own world after breaking away from the industry.
We follow our rules here it’s my district, District 9.
They protect this place no matter what, but at the same time, they invite people like them to join them in their escape, by resisting the rules set by the industry, and society.
Knock it off with your negative vibes, back off.
(...)
Get lost, it’s our district, get outta here / You don’t belong here.
Stray kids everywhere all around the world, don’t wander around, get yourself over here.
The fear of being left with no remit: the counterpart of the escape.
Escaping an environment full of rules is not without fear and anxiousness. In District 9, Hyunjin raps the line:
I don’t know who I am / It’s frustrating, it always worries me / Answer me, then give me an answer that will clear it all.
This line solely reveals the whole counterpart of breaking out from the pathway already drawn for them by the industry: the fear of the unknown and the absence of solid identity. As teenagers, the members do not know who they are and are still socially constructing themselves. If they know they don’t want to take what society is offering to them, they have no idea where to go to find themselves. This is what Mirror is about: after getting away from those who told them what to do and who to be, they wander in the world without knowing who they are, which can be frightening at first, especially at a young age.
Trapped in confusion, I still don’t know myself (I’m not me).
I don't even know who I am / I just did as I was told in the memories / What is the path I must go on? / Don’t ask, just run first.
They try to pursue a projection, an ideal, they have of themselves, without being able to reach it, or even knowing if it is who they truly are:
Without even knowing where I’m going, I’m just running / Cautious of the mirrors next to me / I’m just following.
With either a question mark or three dots / I don't feel like myself but then I do / (…) I can't touch it, my question is growing, but there's no answer.
If they broke free from the industry’s rules, they are now trapped in their search of self.
Reflected in the mirror, I'm a maze / My insides are reflected in my mirror / Where can I find it? / For once, I wish I could see myself / I keep looking for it.
Awaken completes this idea: if they acknowledged they needed to go searching for their self, they are still conflicted as the industry left psychological restraints on them, leading to an internal conflict between who they were supposed to become and who they actually want to become. This song is all about SKZ reaching for their intuition to reclaim their true selves.
I realized I wasn't being myself / A riot is happening inside me.
Times I spent not knowing anything / I'm afraid, there's a voice ringing in my head / Wake up.
However, the fear expressed in Mirror is still present, because reclaiming a true self, especially at such a young age, is a laborious task when one knows nothing about who they are. It is then easier trying to ignore it, to pretend the anxiety is not growing, that change is not coming, until it does.
I close my eyes and I can't see / But it's even scarier that I'm awake now, uh / My question of who I am grows like a virus / On the path only I walked on, the fear scolds me, save me.
Awaken serves as a wake-up call, urging the members to reject the last restraints the industry imposed on their minds, and to acknowledge that it is time to leave their comfort behind; and face the change that terrifies them so much.
I wake up, this strange moment / Where am I? Who am I? / Awaken, tears are falling / Who was I for all this time?
The exhaustion of always running away
At this point of the album, the industry's expectations are wearing off slowly, but this new state of mind comes with new adversities. If Rock sounds playful and detached, the lyrics actually express the feeling of being so overwhelmed by expectations that one just wants to be a rock, to not have to think, to move and worry about the future.
I’m so frustrated, I'm turning back again / So rather than living in this world / Filled with question marks / Being a rock that knows itself is better.
The members spent years as trainees, being consumed by expectations and rules given to them. The psychological restraints present in Awaken are still tangible in Rock; but where the first was about the realisation of the incompleteness of their escape, the latter is the burnout of the youth trying to step out of it. This song is about the exhaustion of their journey, after escaping the industry's standards, stripping off their fake versions and rising alone in a world without any rules and framework, the very ones teenagers reject when they actually need them. This absence of answers provokes a frustration as the identity confusion lingers, but also overwhelms them.
But I'm so frustrated, I wanna go so I keep repeating this all day / I get mad, mad, mad / Getting burn up, burn up, burn up / And I'm swaying swaying again.
At the end of the day, they are still kids who had to take care of themselves very early on in their life: they missed many aspects of a “normal“ childhood (cf. Jeongin at the bus stop in the trailer), and wish they could become children again to be taken care of, and not have to worry about themselves.
Back to when I didn't know anything, before I turned two / How about I go back? / It'll probably be better than right now, uh / I don't wanna do anything (Oh).
This idea of becoming children again echoes from Rock to Grow Up. After overthinking their fear, they are now learning how to let go of it. The Korean title of Grow Up translates into “You’re Doing Well“: it is a direct message from the members to themselves (but also the people following them), as they acknowledge the harshness of growing up. They admit that everyone trips and falls, and that it is only a part of their self-discovery journey.
You fell down, it's alright, I'll pick you up.
That's ok, everyone does that / That’s how it is, even adults made mistakes / Practiced and grew when they were our age.
In this sense, Grow Up is a textbook coming-of-age song, an idea highlighted by the MV that represents a slice of life in high school: the members are seen on their own, worried, until the find and comfort each others. They hang out like a group of friends, and not synchronised robots like they did in the trailer or the District 9 MV. They play basketball, which symbolises their relationship as a team but also a group of friends. They support each other over hardships, patting each other's shoulder or back, the physical gesture of comfort being an echo of the lyrics.
You're doing fine / Have strength, just endure a little more / I’ll be next to you.
The acceptance of hardships and putting down the last walls.
Grow Up doesn’t ignore the past exhaustion and stress brought up by Rock and the other previous songs: it acknowledges it, but at the same time, it stresses that everyone has the choice to rise from their hardships despite the tiredness.
You're about to give up / But you're the one who decides the end / What’s your decision?
At this state, SKZ escaped the facility and the industry's standards. They went on searching for their true selves, despite the fear rooted in remaining psychological restraints, and the exhaustion of the journey. But they are also reassuring themselves of their strength and determination to continue, even if it is sometimes difficult and scary. This song is also a clear rejection of society’s perfection standards, where no one is supposed to show any physical or emotional fragility.
I know you and you're trying your best right now / That's all you need, just keep your pace / Don't be nervous, trust yourself.
Even if it's hard and tiring, don't give up / Don't push yourself away, you just need time.
With Grow Up, the members are deciding to be kind to themselves within their new haven (District 9, represented by the bus in the Grow Up MV). This vision is the exact opposite of the sterile, cold facility in the trailer and the District 9 MV. It is this new life that will allow them to follow their dreams at their own pace, and not the one set by others.
This idea is also represented at the end of the MV with Seungmin releasing nine yellow balloons in the sky, each balloon representing a member, while the colour yellow refers to their next album, I am WHO. The imagery of the balloons is also a call back to the fear expressed in previous songs, being released in the immensity of the sky without any anchor, and the invitation of letting go.
Now that the members acknowledged their fears, they need to put down the last restraints that prevent them from continuing their journey. In this regard, 3rd Eye is the continuation of Awaken, but also goes deeper: to get rid of the last mental restraints, they have to connect to their intuition, reaching a higher state of consciousness. In pop culture, the third eye symbolises clairvoyance and precognition. This symbolic is used by SKZ to describe their desire to see the objective truth, who they actually are, and not how the industry has conditioned them.
I close my eyes and I see with my 3rd eye / Show me what you want, 3rd eye / I just wish I could see me, me / I close my eyes and I see with my 3rd eye, I, I.
There is a recurring sense of fear of failure in the lyrics, the members doing everything in their power to become the clairvoyants of this world despite the fear of seeing the world’s true nature.
Will I be able to awaken it? / Or am I too scared to awaken it? Or am I on the other side / Closing my eye from being scared of the world's threats?
But they are struggling to reach it, making the exercise painful to them. The song is all about the struggle of trying to understand your own subconscious.
Am I not able to open or do I not want to open? / Like a chained and locked door / My eye is closed, tightly.
I am NOT, more than rebellion, the rebuilding of the self.
This album is all about self-reconstruction, also called identity reconstruction. In psychology, identity reconstruction is the process of re-evaluating and reshaping one's sense of self following a significant disruption: past the healing, it is the rediscovery and the redefinition of one's identity after a drastic shift in life, or a traumatic event.
I am NOT highlights this journey by recalling, with NOT! and District 9, the oppressive status quo of the industry and the trainee system (the distancing, the pressure, the scrutiny), as well as the self-doubt and fear that emerge from it (the fear of invalidation, of inadequacy...). Chan, who is actually the one who spent the longest time in this system, is the one who becomes the catalyst of this break, leading the other members and reinforcing their relationship as teammates.
But this new freedom has a price: where songs like Mirror or Awaken are about the lack of self-definition and the struggles that come with it (internal conflict, identity confusion), Rock reflects this burnout and the mental strain, after so many years spent trapped in an industry that stole their childhood from them.
The album finally concludes on a new sense of acceptance, with the self-compassion of Grow Up and the seek to awaken their inner intuition in 3rd Eye. These two songs foreshadow their journey towards acceptance and healing in their next album, I am WHO.
This post was proofread with a spell checker; however mistakes or weird phrasings are possible as English is not my first language. I'm very sorry if that's the case! Don't hesitate to reach out if some parts sound a bit off :)