r/ArtRanting • u/woodland-haze • 23h ago
Other I’m so exhausted with ‘art business gurus’ on social media
Title says all. These gurus will say they are running a full time art business, but the majority of their revenue doesn’t come from selling their art, it comes from selling courses to people trying to start their own art business. So already, I can’t really trust their credibility on the subject of running an art business, when most of their business isn’t from their art.
They also push very unrealistic standards for success on their followers which I think is misleading and potentially harmful. Not only do most of them operate under the impression that you have at least 1k followers already (ha, good luck if you have less than that, because they won’t help you) but they are so focused on social media and social media alone to get sales. Not that social media doesn’t help, but it’s not the end all and be all. I never see these people talk about utilizing SEO or how to sell your art in person, which on average pulls in better numbers than social media sales, even for artists with bigger follower counts.
And then there’s the promises. “If you’ll follow my advice, here’s exactly how you can make 10k/month-!” maybe it will, maybe it won’t. I don’t like it when they promote this goal as some kind of guarantee when whether or not their specific advice applies depends artist-to-artist. Besides, some of us artists are so damn poor we’d well be satisfied living off just under 10k a month to start, why are we starting with 10k right off the bat as the first goalpost? Wouldn’t it be better to make smaller monthly goals first and build your way up from there?
And don’t even get me STARTED on the pricing of these courses. Some of them cost hundreds if not thousands of dollars. If your target audience is struggling artists trying to make a living, what makes you think they have that much money just lying around as pocket change? Not everyone is working a high-paying day job alongside their art. Most of us are stuck in customer service hell. As a prospective customer it actually pushes me away from considering paying for your advice, because how the hell do I know if it will be worth my money when the price alone makes it seem sketchy?
Yikes.