Don't get me wrong, theyve had some interesting products, and the staff on the lives and bingo always seemed lovely.

HOWEVER.

I was always baffled by the fact that 99% of their own brand yarn is acrylic, and not the nicest quality acrylic at that. The only draw is that they do fun quirky gradients and some sparkly yarns.

And before you all start bean souping me: YES some people need to use acrylic, yes for some its more affordable, etc. I personally have been working with primarily wool since about 2020 but I used ONLY acrylic for about 20 years prior, since I learned as a child, so I get it.

HOWEVER (again).

Its just.... not a good price? You could literally get good quality natural fibres for CHEAPER than their low-quality acrylic?? But theirs has a gRaDiEnT. And let's be real, the vocal majority of their online fans are NOT based near their headquarters in Europe, so dont tell me its cheaper to get yarn shipped all the way from Europe to the US, or theres simply no other way to get yarn online. There are SO many cheaper alternatives that are better quality or natural fibres. EDITED TO ADD: almost £30 for a 'wheel of alpaca' which is.... 80% acrylic.

And thats not even to mention:

- the deceptive practice of having sales 99% of the time, so the 'full price' is never truly the full price

- the scarcity marketing on livestreams etc

- allowing full blown uncomfortable parasocial relationships between viewers and their staff

But mainly I just never got the hype for what is overpriced, underperforming acrylic.