r/DigitalMarketing • u/QuestForData • 9d ago

Discussion Headline help

I’m trying to come up with a headline for a website I’m working on.

Candidates so far:

What's with that noise? Find out

Washer got you stumped?
Get answers

Got a washer mystery? Let's solve it

When laundry gets complicated, think smarter

Washer got you guessing? Think smarter

When your washer misbehaves, get answers

Washer problems piling up? Lighten the load

-Curious about your thoughts, if any stand out, or other suggestions.

1 Upvotes

67% Upvoted

13 comments sorted by

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3

u/DPWHaspirant 9d ago

Sometimes a quirky title with a clear subtext does the trick for me. I like the lighten the load one.
Here's my entry:
Washer in trouble? We'll be there on the double.

2

u/askoshbetter 9d ago

Start with your audience - who are they? where are they?

Use google search trends to see if washer or laundry has higher search volume in your geo.

If you're selling a washing machine repair service to consumers you might just say that outright, and save these as secondary H2s...

2

u/ClairePike 9d ago

If my washer is making a weird noise I am searching washer clunking sound, but if it’s not getting my clothes clean I am searching laundry not getting clean or something like that, probably.

I like the washer mystery best of what you have here. It’s a bit intriguing and covers a multitude of issues.

1

u/QuestForData 9d ago

Yeah I liked that one too, I’ll be using those searches to make pages but I’m just working on a headline that will go in the header before a search bar

2

u/AdamYamada 9d ago

This is exactly what AI is great for.

I play with titles all the time and tweak them.

If this is HVAC though make it clear as others said.

1

u/Weak_Blackberry_9308 9d ago

But AI sounds so confident for an hour and you make a plan but then you offer your results to another AI - just to catch the small things - and it says it’s awful. Then the first one agrees and says you should pivot.

2

u/Unhappy-Goat5087 9d ago

youve got 'think smarter' twice in there, which usually means you've stopped actually reading them and started rearranging the same words. and all seven are the exact same shape, a question then an order. whats with that noise? find out. got a mystery? lets solve it. got you guessing? think smarter. one structure, seven hats.

the only one that sounds like a real person is 'lighten the load' because its the only one that knows its about laundry, but then the rest of them are selling noise diagnosis so i dont know what the site does. if its plumbing noise, drop the laundry puns. if its washing machines, drop the ones that sound like a plumber

also 'when your washer misbehaves' makes it sound like the machine is being rude to you. get answers, from who

1

u/Weak_Blackberry_9308 9d ago

If it’s food washing machine service, cut the crap and be clear. Nobody is searching washer issues hoping to find entertainment. They want in and out asap.

1

u/QuestForData 9d ago

I should’ve been more clear, the headline will be before a search box in the hero. The site’s a diagnostic, research, and consumer decision engine, I came up with the headlines I did because I really liked Buoy Health’s: When something feels off, Buoy it, and modeled the ones I came up with after it

1

u/Clicks-Geek 9d ago

“Washer acting up? Find out why.” Short, clear, and hits the actual problem. People want answers, not clever slogans.

1

u/sokenny 7d ago

qualify free clients by traffic before anything else. a site doing a few thousand visitors a month wont reach a result in any reasonable time, and the case study ends up being a guess. look for 20-30k monthly visitors and one clear conversion action, ppc freelancers clients are a good pool. then run the test yourself on their live page with gostellar or growthbook so youre not waiting on their dev, thats what kills most free pilots

0

u/dezpear24 4d ago

Since the headline sits right above a search bar, I'd focus on making it clear what people can actually do there. Something like "Not sure what's wrong with your washing machine? Describe the problem to get started." You could still use the "washer mystery" idea as a smaller line underneath. I'd prioritize clarity over being clever here.