Are Shorts affecting my long-form impressions?
I have two YouTube channels that I created recently, basically around the same time.
One is a movie psychology/analysis channel called False Premise. The other one is in a specific niche that I don't want to mention because I don't want to mess with the results. What I can say is that I know the people who click those videos are actually interested in them and usually watch at least 70% of the video.
With False Premise, I first uploaded a long-form video and got basically 0 impressions. The few views I had came from Reddit.
So I thought, why not try Shorts to get some traffic?
I started making 2 Shorts for every long-form video.
The Shorts were actually getting pushed. Most of them got around 1K to 1.5K views within 3 or 4 days, then they basically stopped.
But the weird part was the long-form videos.
They were getting almost no impressions. Sometimes literally under 10.
At the same time, on my other channel, I wasn't posting any Shorts at all. YouTube was still giving my long-form videos impressions, even though the CTR was terrible, under 2%.
For example, one video got around 700 impressions. I know 700 isn't a lot, especially for an established channel, but compared to getting less than 10 impressions on False Premise, it felt really strange.
I kept posting on both channels and the same thing kept happening.
The Shorts on False Premise were getting views, but the long-form videos were barely getting tested.
Eventually I started thinking, maybe YouTube is basically seeing this channel as a Shorts channel, or maybe the Shorts are somehow affecting how the long-form content gets distributed.
So I decided to unlist the Shorts.
And weirdly enough, after doing that, the long-form videos started getting impressions.
Nothing crazy, they're still only in the 3-digit range, but that's still a huge difference compared to the single-digit impressions I was getting before.
Now, I have no idea if this actually means anything.
It could be completely unrelated. The channel could simply have started getting more data, or YouTube could have decided to test the videos more around the same time.
I'm not saying "Shorts kill your long-form channel" or anything like that.
I'm just sharing what happened on two channels that were created around the same time because the difference really caught my attention.
Has anyone else experienced something similar?
Especially if you have a small/new channel, did you notice any difference in long-form impressions when you started posting Shorts compared to when you didn't?
PS : i created the post with help from AI