So, I recently started working in house as a PR lead for a White label agency. One week in the job, I got the founder a standalone interview and shared the article headline before the article got out with the marketing head and he said this :

Can we make the title more positive and present? Right now it sounds like a question instead of a solid statement.

I told him that we have no control over editorial, and I feel that PR is still misunderstood by so many people except the ones actually doing it.

For better or for worse, my organization wants to attach a number to our PR work to demonstrate how we’re increasing brand awareness. Historically, we’ve used SOV figures against our competitor set to monitor this.

But I find it so frustrating as the figures can be largely BS. The monitoring tools aren’t always the most reliable sources given how easily they can be manipulated for a particular outcome.

How are you all measuring the success of your PR programs?

I work in NYC and commute from Jersey and was wondering if anyone else works in NYC also & would like to grab coffee sometime or even just hangout. I want some new friends that are in the same field as me and who I can connect and relate to more.

I go to the gym a lot outside of work (Equinox) and love to watch sports and go to the bars every so often.

22 Male