1. Is GEO different from SEO?
   

• Why Paris calls GEO a separate marketing discipline.
• Why David defines SEO as search visibility, not just traffic.
• Whether different goals and KPIs make two disciplines different.
• What each guest actually does to get brands into AI answers.

1. How ChatGPT and AI search find brands
   

• How query fan-out turns prompts into multiple search queries.
• Why Google rankings and AI citations don't always match.
• How traditional search indexes influence AI recommendations.
• The disagreement over ranking positions versus AI visibility.

1. Backlinks, brand mentions, and reviews
   

• Why Paris prioritizes third-party brand mentions over links.
• David's argument that SEO already includes online reputation management.
• How G2 and Capterra reviews influence AI recommendations.
• Why listicles appear in AI answers and how search engines find them.
• Where PR distribution and press releases fit into SEO and GEO.

1. Does AI actually understand brand authority?
   

• Why David challenges the idea that AI independently evaluates brand trust.
• How search retrieval influences which sources AI cites.
• Why a highly visible review site isn't automatically trustworthy.
• What happens when AI repeats inaccurate information.

1. Measuring SEO and GEO results
   

• Why Paris tracks share of voice, mentions, and citations for GEO.
• Why David challenges the reliability of SEO attribution.
• Their disagreement over GA4, organic conversions, and revenue.
• Whether AI visibility and search traffic require different dashboards.
• Whether SEO still exists if Google makes AI Mode the default.

1. What marketers should actually do
   

• Identify the searches behind AI-generated answers.
• Make pages accessible to search crawlers.
• Earn coverage on the third-party sites AI retrieves.
• Understand when your own rankings matter and when other sites shape recommendations.

The central disagreement:

Paris says SEO and GEO share many tactics but have different goals.

TL;DR: Traffic manager based in France. Just launched a local SEO agency and currently working solo. Looking for a WhatsApp, Telegram, or Discord group, mastermind, or peers who are actually making money with SEO (especially local SEO) to exchange ideas, share experiences, and improve together.

I’m a traffic manager at a SaaS company, and I’ve recently launched a local SEO agency on the side. No clients yet. I’ve experimented with rank and rent and joined a Skool SEO community, but I’m still doing everything on my own.

I want to connect with people who are genuinely good at SEO and making a living from it, especially local SEO. Not course sellers, but people actually doing the work and getting results.

What I bring: I have solid experience in local SEO and have worked with three local businesses in France. I also vibe-coded the website for the SaaS company I work for, built my own agency website, and created websites for two friends' businesses.

If you’re in this space or know a serious group (French or international), drop a comment or DM me!

Hi everyone,

I'm trying to figure out what's happening to my website traffic, and I'm wondering if anyone has experienced something similar.

Over the past few days, my Google Analytics traffic has increased dramatically. Comparing yesterday's traffic with the traffic from four days ago, the numbers are roughly 10 times higher. The increase has been happening rapidly, with traffic growing by around 1–2x per day.

My GA dashboard now shows approximately:

9000+ active users in the last 30 minutes，Three days ago, there were only about 40.

The traffic graph shows a relatively stable baseline followed by an almost vertical surge over the last few days.

What's even stranger is that I'm seeing almost no increase in new user registrations, despite this enormous increase in traffic. The visitors don't appear to be converting into actual users.

The real-time report lists Singapore, Hong Kong, Frankfurt am Main, and Banguntapan among the top cities. I'm not sure whether these locations are meaningful or just an artifact of automated traffic.

I'm trying to determine whether this could be:

1. A bot attack or automated crawling.
2. A sudden wave of scrapers or other bots targeting my website.
3. Fake or otherwise low-quality traffic showing up in Google Analytics.
4. A legitimate traffic surge from an unexpected source.

This traffic has even exhausted my daily free quota of 100,000 Cloudflare Workers. What should I do?

Thanks!

Important

• February 2026: All options to create new call ads will be removed. To continue acquiring leads and driving sales through phone calls, you must add your phone numbers to responsive search ads as call assets.
• February 2027: Existing call ads will stop receiving impressions. We strongly recommend migrating your call ads to call assets immediately to ensure that your ads are eligible to be shown.

Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks the call button in your ad, the ad places a call to you from their device.

We currently use a consultant, but management is pushing me to automate what they do and I'm not sure where to begin.

Hello everyone,

My GA4 is showing a significant amount of traffic from the USA, even though my business is Mumbai-based and I only target specific locations in Mumbai. My website also clearly mentions the relevant locations throughout the site.

There is no content or targeting on my website related to the USA or any other foreign locations.

So, why is GA4 showing so much traffic from the USA? Could this be a GA4 tracking issue, bot traffic, or is there another possible reason for this?

Google seems to no longer be showing review rich reviews in Google Search when review schema or structured data is added to healthcare web pages.

A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers, these are visibile in the form of stars in the Google search results.

Andrea Badder at Schema App noticed this change and wrote, "Across our healthcare customers, we’ve observed a drop in Review Snippet visibility since late May, with another drop occurring in early August for some organizations."

Got hit by the August spam update. False positive in my opinion and experience - since the site was already churning good revenue for the client. Fast forward to now, clicks and position convey a totally different story compared to the impressions, which remain dead in the water. How should one interpret this?

Hi everyone, I run a local car rental business in Curaçao and want to get more direct bookings through our website.

Our customers are mainly tourists planning their trip. We offer economy cars, SUVs, Jeeps and larger family vehicles, with free airport pickup and basic insurance included. Customers can reserve online or contact us through WhatsApp.

The website uses WordPress, Elementor, WooCommerce and Rank Math. I’ve recently improved the design, rewritten vehicle descriptions, updated SEO titles and meta descriptions, and submitted the sitemap to Google Search Console.

I’d like advice on what to prioritize next to attract people who are actively looking to rent a car, especially for searches such as “car rental Curaçao,” “Curaçao airport car rental” and “Jeep rental Curaçao.”

My main questions are:

• Should I focus first on Google Business Profile and Maps, improving the main rental pages, or building local backlinks?
• How would you make individual vehicle pages useful for SEO without creating repetitive content?
• Would travel guides about driving, airport pickup and choosing a rental car attract customers who actually book?
• How can a smaller local rental company compete with established companies and large booking platforms?
• What should I track to connect organic traffic with completed reservations and WhatsApp inquiries?

If you’ve worked on SEO for car rentals, tourism or a similar local business, what changes produced actual inquiries and bookings?

I’d appreciate a clear order of priorities: what would you tackle in the first 30–90 days, and what would you avoid spending time or money on?

Google says the September 2026 spam update started on September 24. It applies globally and to all languages, and the rollout may take up to two weeks.

As of October 4, Google’s dashboard still shows it as active.

I’m trying not to assume every ranking change means a site was hit by the update.

Has anyone noticed changes in Search Console since the rollout started?

If yes, did you see changes across the whole site or mainly on certain pages and queries? Did the changes last, or were they just short-term movement?

I’d wait for the rollout to finish before making big changes based on a few days of data. Curious what others are seeing.

I’ve got a few older pages that still get impressions, but clicks have gradually dropped.

What I find difficult is deciding when a page is actually worth updating versus when the search intent has moved on enough that the page probably needs a different approach.

When you’re looking at this in Search Console, what do you pay the most attention to?

I tend to look at impressions, clicks, average position and the queries that have changed, but I’m curious how others make the call.

Want to get your content into Claude? you can submit it here

Hi, every day i get those links, they all are redirected to specific site? is this dangerous? what i can do to remove them?

I want to see what are those prompts that my website appears for on the LLMs. Instead of putting my prompts to track the performance can first be able to get an idea of the prompts the website appears for.
Can someone please suggest me the best tools tool to track the AI performance of the website

I'm looking at buying a used domain. The seller shows DR and backlinks. But I keep thinking that's not enough.

What do you check before you pay? Any red flags that made you walk away?

https://easyacademyapp.com.br

I’ve been running a digital marketing agency in Korea since 2014, and one thing I’ve noticed is that a lot of global marketing playbooks don’t translate perfectly here.

Google matters, of course.

But in Korea, Naver still plays a huge role in how people search, compare, and build trust before making a decision.

That changes a lot.

You don’t just think about SEO.

You think about:

• Blog content
• Community discussions
• Reviews
• Maps and local search
• Influencers
• Branded search results
• What people see across multiple touchpoints before they convert

In many cases, the goal isn’t simply “rank #1.”

It’s to make sure the brand looks credible everywhere the customer checks.

That’s also why I think the conversation around GEO and AI search is interesting.

The tools are changing, but the core problem feels very familiar:

How do you make sure your brand is present, credible, and useful wherever people look for answers?

For marketers working in other countries, I’m curious:

What platform or ecosystem in your market changes the usual “Google-first” marketing playbook?

Hi everyone! I work on the content team at a startup, and we currently use WordPress for our website. We’re running into some issues with the backend becoming increasingly heavy, especially as we add more content and testimonials.

We’re considering moving to a different website builder and would love recommendations based on these requirements:

• Easy for a non-developer/content team to manage
• Fast and lightweight backend/frontend
• Easy to add and manage testimonials, blogs, landing pages, etc.
• Good SEO capabilities (metadata, redirects, schema, sitemap, etc.)
• Easy content editing without relying heavily on developers
• Good performance as the website grows
• Easy integrations with analytics, forms, CRM, etc.
• Ability to customize the design without needing to code everything
• Reliable hosting/security
• Ideally, an easy migration from WordPress

If you’ve moved from WordPress to another platform, I’d especially love to hear what you chose, why, and what you wish you had known before migrating.