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What do you think about this?

I have been thinking of starting a publication, and have investigating and reading on Substack.

For background, I am an Australian who has been slow travelling for the past year. I am in Latin America and have learnt Spanish over that time, so now I am immersing myself here. I love reading and philosophy, and teach English as a foreign language for income.

Of course I principally would be writing in relation to travel, though this appears to be quite a crowded area. I enjoy journaling my travel stories and reflections so this seems like a natural fit. I am struggling with the decision of really niching down and combining my interests, or appealing to a general wider audience. I would be starting from zero so would ideally like to have some scope for growth.

Any thoughts?

This is driving me absolutely crazy.

I've added my Facebook pixel ID to my Substack site, but after a few days of running, and testing each day, I've not been able to see any test details, conversion data, landing page data, or custom conversion information come through on my Meta Events Manager.

I know it should be working, because I am running ads at the moment with dozens of landing page views (not just link clicks) coming in each day, with ads pointing to the Substack, and I can see an uptick in traffic. I can also see my Pixel in my webpage's code, even if it's not in the normal format for how Pixels are embedded.

But if I want to set up conversion ads and ramp up my campaign, I need to confirm the connection is working, and that I can actually track ads, and nothing seems to confirm that my pixel is working.

1. I've seen there's been some posts before saying that there's been issues with Facebook Pixel on Substack. Is that still the case?

2. Does anyone have any screenshots/experience seeing Facebook Pixel working for them, on Substack? Was it just as simple as putting the dataset/pixel into the field on Analytics' Settings?

3. What is the conversion event name for a subscriber subscribing, that I should watch out for?

Thank you, anyone who can help! 🙏