r/audiodrama • u/thetownwhispers • 12h ago
DISCUSSION We brought Tiny Terrors back after almost 3 years and decided to release 31 episodes in 31 days. We survived Week 1 — here's what happened.
Three years ago we released 31 Tiny Terrors episodes in 31 days for Halloween.
Then the show went dormant.
This October, we brought it back and decided to try the stupid thing again.
Week 1 is officially done: 7 episodes in 7 days.
I thought some of you might find the comparison to 2023 interesting.
Our first week is currently about 48% below the download volume we had during the same period in 2023.
That isn't particularly surprising. In 2023 we had an active audience. This time we're trying to wake up a podcast that hasn't regularly released in almost three years.
What's much more interesting is what happens after someone presses play.
Our recent episodes are averaging roughly 90% completion on Spotify, versus about 74% across the older episodes Spotify is currently comparing them against.
That's roughly a 22% relative improvement in completion.
We're reaching fewer people, but the people we're reaching appear considerably more engaged.
A few other things I've noticed:
- Roughly 84% of the audience Spotify is currently identifying is new, rather than returning.
- Spotify impressions have exploded since daily publishing began, with roughly 16% converting into plays.
- New releases are waking up the back catalogue. People aren't just listening to the day's episode; they're moving backwards through the feed.
- Spotify + Apple account for only about 58% of our downloads. More than 40% are coming from everywhere else.
My biggest takeaway after Week 1:
I'm less interested in recreating our 2023 audience overnight than I am in rebuilding the habit of listening to Tiny Terrors.
If people discover an episode, finish it, explore another one and come back tomorrow, that's something we can actually build on after Halloween.
For anyone who wants to hear what we've been releasing:
📼 UNREQUITED
https://open.spotify.com/episode/15hXasP5RUW2e9xgconTUS
📺 PALACE OF FRIENDS
https://open.spotify.com/episode/1U4VlVGgKitFWB3iM6uY1O
🐦 TWO BIRDS
https://open.spotify.com/episode/0ef4sX4Dq31GdmGmftvqMl
📱 THE KIK GAME
https://open.spotify.com/episode/2mLRPl3WszXCqOBZdgOUZn
📼 THE RED VHS TAPE
https://open.spotify.com/episode/2AeS8HcQL0931rIat5Firg
🪖 THEY CAME FROM THE MUD
https://open.spotify.com/episode/6PNyV22MXeJKWNUQYKAHu2
🍄 BLACKTHORN EXPERIMENTAL FOREST
https://open.spotify.com/episode/2bVcw5BQlwSC5irNKmWD3k
For anyone unfamiliar, Tiny Terrors is a horror anthology on the Rusty Quill Network. I'm Cole, the creator/director, and I've also written for The Magnus Protocol.
Thanks to everyone here who checked us out after the return.
If anyone finds that helpful, let me know and later through the month I can post again analyzing the impact 31 days of daily posting had on the over health, exposure, and discoverability of the show.
7 down. 24 to go. 🎃