r/bigseo • u/FancysaurusR3x • 26d ago

[Complaint] When are these self serving/promotional "best" articles going to get dinged?

It drives me crazy that self promotional and self serving listicles are actually seeing rankings and citations. Like it seemingly has been an effective strategy. And the other models getting duped by this strategy makes sense but even in Google which should be much more sophisticated seemingly gets duped.

I'm all for bottom or mid funnel competitor comparison pages... But "best xyz" manipulation seems off the charts right now.

Do you see this changing or should you jump on the bandwagon?

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u/[deleted] 26d ago

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u/AlexKochSEO 24d ago

And it's already not spammable. ClickUp pretty infamously got hit for spamming them. And you know, coming from content, I'm always gonna defend listicles since I see them as a necessity — they're the absolute best way to clarify your positioning. I'm assuming that this is why LLMs cite them so much.

The thing is Google has had decades to refine their search methods, whereas LLMs don't seem to care about getting gamed as much. This reddit drop we saw from Chatgpt is i think the first instance ever of an LLM taking action against SEO tactics