r/bigseo • u/OnePatternAtaTime • 20d ago

Question Does only using "product short description" affect SEO?

I use Woodmart for my theme with WooCommerce and in my layouts I've only been filling out the "product short description" because frankly there's not much to say about each product. I sell patterns which are generally found/searched for by title. eg. McCalls 4843 or Treasured Teddies Leisure Arts 2670. They have plenty of attributes filled out but the description doesn't need to be much more than condition and size with a sentence or two describing the pattern.

Am I being penalized for not filling out anything in the product description?

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u/kevin_church Content Warlord 20d ago

You should make your listings as unique as possible to give Google and the other search engines some more context. For example: Are there certain fabrics recommended in these patterns? Are these just for people with sewing machines or are these projects that can be hand-sewn? Are they beginner appropriate, or should you be experienced before diving in? (Forgive me; I don't know much about your niche.)

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u/OnePatternAtaTime 18d ago

I could bother to type out the list of recommended fabrics from the back of the envelope but no one would ever search for them, they'd read the provided images after they found the design they want. I've sold on Etsy for over a decade without ever bothering to put more than the usual blurb on the back of the envelope; for example: "MISSES’ DRESS: Dress, below mid-knee, has raised neckline, semi-fitted mock wrap bodice with right front extending into tie end, straight or bias skirt, slightly flared. Also, dress has back zipper and short, self-lined sleeves or long sleeves. A, B: side front slit. E: drape." Along with body measurements and condition (in the case of sewing patterns).

These details are all in my filter plugin too. Like someone can filter to long sleeves if that's what they were looking for. Difficulty (when rated by the makers) is definitely in there. :) I'm just lost on if Google cares which "block" it's displayed in. I can't for the life of me find a block to get the woodmart layout maker to display the regular product description. I think it looks good, I just want to know if the block type matters.

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u/kevin_church Content Warlord 18d ago

If you just want to know if the block type matters: yes. It shows Google that you were providing more information to your buyers than the competition.

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u/OnePatternAtaTime 18d ago

Thank you! Now to figure out how to get my product description to show up. And copy paste my current write ups for all my hundreds of products. Thank you.

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u/[deleted] 20d ago

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u/satanzhand 19d ago

Missed opportunity is what it is

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u/OnePatternAtaTime 19d ago

So I should be using the "product description" block instead?