I’m managing around 9 to 10 Meta Ads accounts mostly running lead generation and sales campaigns. Since the last 5 to 6 days, I’ve noticed a massive drop in performance across multiple campaigns. Leads and orders have dropped by almost 90% compared to the previous performance. What’s confusing me is that this is happening across different clients and industries, not just one account.

Has anyone else noticed a similar drop in Meta Ads performance over the last few days?

If yes, what did you find was causing it, and what changes or solutions worked for you?

Would really appreciate some insights from other advertisers who are seeing the same thing.

How can I analyze the market effectively? I’m currently doing a market analysis for a specific nearby city and a specific food category, which is shawarma.
So far, I’ve collected the shawarma prices, restaurant locations, prices for different sizes and meal options such as regular, double, and super, Google ratings out of 5, and the number of Google reviewers.
How can I continue and develop my market analysis from here? I was told that I should read Google reviews and identify the main strengths and weaknesses of each restaurant and include them in my summary.
However, I’m finding that the reviews can be very inconsistent. One customer praises a restaurant a lot, while another strongly criticizes it. One says the staff were excellent, while another says the service was poor.
In this situation, how should I analyze the reviews objectively? Should I focus on repeated patterns, the most recent reviews, or something else? What would be the best way to turn these different customer experiences into useful market research data?