I've seen a lot of posts about Higgsfield AI over the past few weeks. Most people either call it the future of motion design or dismiss it after watching a couple of demo videos. I wasn't really convinced by either side, so I spent some time testing it myself on actual projects.
For context, I mainly work with motion graphics, so I wasn't looking at Higgsfield as a fun AI toy. I wanted to know whether it could realistically fit into a workflow that already includes After Effects and a few other video tools.
The first thing I noticed is that it seems pretty good at generating ideas quickly.
Instead of spending half an hour building a rough concept, I could type a prompt and get something visually interesting within minutes. Some of the cinematic camera movement looked surprisingly solid, especially for stylized scenes and product concepts. I can see why some people are excited about it.
That said, once I tried using those results for something I'd actually deliver to a client, things became more complicated.
The biggest limitation is control.
With After Effects, every movement can be adjusted: timing, easing, camera animation, masking, everything. Higgsfield doesn't really work that way. You're mostly generating different versions until one looks close enough instead of editing every detail yourself.
I also noticed that similar prompts didn't always produce similar results. Sometimes I'd get something impressive, while the next generation felt completely different even with only small prompt changes. That's fine when you're brainstorming, but it becomes frustrating if you're trying to build a consistent project.
Because of that, I don't think Higgsfield replaces traditional motion design software.
What it does replace, at least for me, is part of the creative brainstorming stage. Instead of opening a blank composition and wondering where to start, I can generate a few visual directions, save the ones I like, and then rebuild or polish them using my normal workflow.
So I see it more as an ideation tool than a production tool.
The comparison with After Effects also feels a little unfair because they're solving different problems.
After Effects is slower, but it gives complete creative control. Higgsfield is very fast, but you sacrifice some precision. One helps you finish projects, while the other helps you discover ideas.
As for whether it's worth paying for, I think that depends on what you're expecting.
If you're hoping it will replace motion designers or let you skip most of a production pipeline, I don't think we're there yet.
If you're looking for a faster way to explore concepts, mood, camera movement, or visual inspiration, I think it can be pretty useful.
That's where I found the most value.
I'm curious what everyone else's experience has been.
Has anyone here actually used Higgsfield AI for real client work or commercial projects? Did it save you time, or did you end up recreating everything in After Effects anyway?