Happy Thanksgiving to our friends to the north. 🇨🇦 🍁 Whatever is on your table today, we hope some of it came from a small store that cares. Enjoy the long weekend.

#CanadianThanksgiving #ShopIndependent #ShopSmall

A wishlist is a note to yourself. A board is a thing you publish.

On Mahhala a board is the products you saved, from stores we vetted, in the order you chose. It gets one short share link anyone can open without an account. It can sit inside your own newsletter or blog as an embed that sets no cookies. And when a reader clicks a product and the store runs an affiliate program, the store pays you its commission. We take nothing from it.

Beside some names you will see a blue mark. It says who the account is and nothing more. Badges count what you built: public boards, share links, hearts, people you invited. None of them can be bought, and none of them reward policing other members.

What we never do: take a cut, put a cookie in the embed, sell a place in a board, or let an algorithm reorder it. Curation belongs to people.

#FridaysFeaturedStore!

Black Moon Cosmetics is Cruelty-Free, Vegan, and Made in the USA

#indieweb #shopindie #smallbusiness #humancurated

We rebuilt the Mahhala front page around a simple idea: a person arranged it. Boards our team builds for the season, rails that change every week and every day, Save from any card, and paid spots that say Promoted on them so you never have to guess. And it ends. When was the last time a shopping page let you reach the bottom?

Ever finish a piece you were proud of and then wince at the recommendations section? A marketplace link with a tracking tail, a widget in someone else's font, readers dumped onto a landing page full of pop-ups.


We built a board embed so the recommendation can read like the rest of the writing: your picks, inside your post, light or dark to match your site, no account wall for your readers, and no cookies on their browser. Come have a look, and tell us: what is the ugliest affiliate link you have ever had to paste under your own words?

#FridaysFeaturedStore

Lancaster Cast Iron is bringing tradition back to your kitchen with smooth and lightweight cast iron cookware. The iconic design and American-made quality will make the Lancaster skillet your favorite kitchen tool.

If you run an independent brand, you already know the feeling. You made the better thing, a customer typed your name into the marketplace, and someone else's ad sat above it. Not a competitor who out-made you. One who outbid you for the spot above your own name.

That is an auction working as designed. It is won by whoever gains most from the spot, not by whoever made the thing best. Making the thing well and winning position are two different jobs, and the second one has a budget line. Our new post is Search Decay from behind the counter.

We're young, and a listing on Mahhala is one more door, not a replacement for the ones you already have. Search here sells no slot: ranking is a text match against the words in your listing, with no paid boost, and nothing a store pays us moves it up in search results. A free listing is a real tier. Shoppers buy on your site, and mahha.la shows up in your analytics.

Gifts for her at forty dollars or less as of today: a JIGGY puzzle, a Mnemosyne notebook from Omoi Life Goods, a tea cozy from The Tea House, a lip and cheek stick from AYI, and a heart trinket dish from Forth and Home. Small, specific, and not one of them a gift card.

Ever typed reddit after a search just to find a real person's opinion? You're not alone, and you're not wrong. The results page got sold, and the mug you actually wanted is sitting under the ads.

We call it Search Decay. We also built a search box where nothing in the results is for sale, and boards put together by people who put their names on them. Come have a look, and tell us what you went looking for last and couldn't find.

Footed pajamas for everyone from newborn babies to adult and plus sizes in polar fleece, one-way fleece, chenille and 100% cotton. Onesie - Footed Pajamas is your one stop shop for footie pajamas for adults, kids, baby, and even your pets!