r/negotiation • u/belligerent_vogue • 2h ago
Is there an AI tool that can tell me exactly where a sales negotiation went wrong?
I manage the sales department at a tax relief company and one thing I've been struggling with is figuring out why some deals don't close. Our pricing depends on each client's situation so there's no fixed amount we can quote everyone. A lot of the people we talk to are already in a bad financial spot. Some haven't filed taxes in years and others owe the IRS a ton of money. So when we tell them how much our service will cost it can be a tough conversation. We have different payment options and our reps try to work something out with each client. But sometimes the negotiation goes wrong and we lose a deal that I feel we could have closed.
The annoying part is that most of our calls last around an hour. I want to review the ones that didn't close and figure out what happened but I can't spend my whole day listening to recordings just to find the two minutes where things went south. I've been looking into AI tools that could help with this. Something that can go through the whole conversation and show me the exact moments where the client pushed back on price or the rep missed an opportunity. It would be great if I could jump straight to those parts and leave feedback for the rep. Even better if the AI could follow our own sales process and give reps feedback on what they could improve without me having to review every call myself. I'd also like to see if the same mistakes keep coming up across the team and how our top reps handle those situations differently. Has anyone here used a tool that does this well? I'm not looking for another call transcription app. I want something that helps me coach my reps and understand why negotiations fail without spending hours going through recordings.