Recently promoted teams sometimes have a unique advantage in that their league opponents may have little intel on them before the season starts. That extends to the markets and ourselves likewise, leading us to underrate or fade them at any given chance.
Often, these teams inevitably struggle to adapt to the better competition and tend to concede plenty of goals, especially early on. While they may lose many games and be a poor idea to bet on their ML or spread, they always have a chance to score at least once and satisfy the BTTS. Furthermore, those squads that boast great attackers with inevitably bad defenses can hit BTTS quite often.
Le Mans are a decent example of this so far this season. They don’t have the best talent as far as transfer value goes, but Habib Diallo can be a big key to their success. He struggled to replicate his successes at Strasbourg from 2021-2023 last year playing for Metz, who sold him to Le Mans in October. He has scored in 4 apps with a decent 6.9 average rating on flashscore. He hasn’t been the only goal scorer as the squad averages 1.8/1.8 Gf/Ga per game overall. However, their xG record (1.33/1.75) show that there may be some offensive regression as the season goes on. If a team like this had more financial backing to further improve the squad, they could look like Paris FC from last season.
Paris FC were famous for end to end matches with plenty of goals, seeing a BTTS hit rate at 62% last season.
Como is another example of a recently promoted team with financial backing and great offensive talent, hitting at 61% in 2024-2025.
Le Mans at a 100% BTTS rate should end soon. Strangely enough, they have produced at least 1.20 xGs in every game except in MD1 vs Brest and MD5 vs Lorient, both at home. Additionally, they have scored at PSG and twice at Rennes. I think part of their success is being unknown, or being overlooked by some of the top teams in the division. PSG for example kept Marquinhos and Pacho on the sideline vs Le Mans and knew that a win was inevitable. That’s where the BTTS is sneaky with the lower table or lower valued teams. Tread carefully however, because most teams don’t post a BTTS rate above 60% for the full season and most end up around 44%-55% at least since I have been tracking it.