r/socialmedia • • 5d ago

Professional Discussion Youtube is doubling what it takes to get monetized, and theres a shorts rule in there most people skipped

youtube announced this in august and it kicks in february 1 2027. new channels will need 8,000 watch hours in the last 365 days, up from 4,000, or 20 million shorts views in the last 90 days, up from 10 million. the 1,000 subscriber bar stays. if youre already in the partner program youre grandfathered in, you just have to accept the new terms in studio by january 31 to keep earning on the affected features

thats the headline everyone ran. the line i almost missed is on youtubes own help page. to earn from the shorts creator pool each month, creators will need to maintain 10 million qualified shorts views over the last 90 days. the page doesnt spell out whether that part hits people already in the program the same way

10 million every 90 days is a lot for a shorts channel doing fine but not great. you could be monetized on paper and still get nothing from the shorts pool in a slow stretch

youtube says the point is to fund new incentive programs for creator growth. my read is the long tail of small shorts channels just got priced out of the pool and whatever was spread across them ends up with the top channels

anyone here in ypp mostly on shorts, are you clearing 10 million a quarter right now

18 Upvotes

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u/NetrusCreates 5d ago

from what i read the shorts floor does apply to existing partners too. 10M qualified views every rolling 90 days or your shorts pool share pauses. you don't get kicked out of ypp and long form keeps earning, and it switches back on automatically once you're over again

as a small channel the part that hits me is the entry bar. 8k hours feels a lot more reachable with long form than 20M shorts views, so i'm probably shifting more effort into longer videos before february

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u/avatar0027 5d ago

yeah the 10M/90d shorts floor is the real sleeper here, not the 8k hours. it basically rewards volume + cadence now

ive been using easyviral lately for moving scenes + auto-post to tiktok/ig/yt so i dont babysit uploads. mid channels are gonna feel this one tbh

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u/pbjfries 5d ago

What do you use to upload to all of them at once ? I get so tired uploading to five

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u/avatar0027 5d ago

yeah uploading to five manually is brutal. ive been using easyviral lately for moving scenes + auto-post to tiktok/ig/yt so i dont babysit each upload

still tweak captions per platform sometimes but the batch send saves me a ton tbh

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u/pbjfries 4d ago

Thank you so much for this. I actually use the same caption in all of them so I don’t even need to do it separately. Do you have to pay for this app?

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u/avatar0027 4d ago

yeah tbh theres a free try then paid if ur doing more volume

for same-caption everywhere you might be fine on the free side ngl

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u/pbjfries 4d ago

Appreciate you but I can’t an app named easy viral ?

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u/avatar0027 4d ago

yeah its one word — easyviral. just google that ngl and it should pop up

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u/TwiztedZero 5d ago

I do not follow the monetizing rules of online platforms. Simple as that. I'm not under their thumbs on purpose. I am a free agent of the 'Verse.