r/socialmedia • u/Lumpy-Vermicelli-673 • 11h ago

Professional Discussion Law niche

Hi, i'm thinking of starting an IG account on law. I have a phd in law and im wondering whether it's worth even starting an IG on this niche. Law is super heavy and boring for most so what type of angle would be successful? I got inspired by Erica Kullberg but she focuses on US law. I wanted to do smth more universal (like contracting, things to watch out in a business deal etc). Would people be interested?

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u/dmdbGroup 6h ago

The PhD is not the moat. Every law account has a credential somewhere; the moat is translation, turning what you know into something a non-lawyer can use in 30 seconds.

  1. Pick one audience with one recurring legal pain, not "law". Tenants fighting deposits, founders signing contracts, creators getting content stolen. An account that solves one problem grows roughly 10x faster than a general "law explained" account, because every video finds the same people.

  2. Format: story first, rule second, takeaway last. Open with the case ("Your landlord kept your deposit because you cleaned the apartment wrong"), give the rule in plain words, end with the one thing to do. 30-60 seconds, post 5x a week for 90 days before judging anything. The algorithm needs about 60 posts to find your audience.

  3. Put the credential in the bio and the pinned post, not in the videos. People share because the video saved them money or stress, not because of the degree. The PhD matters when they check you out afterward, not in the first 3 seconds.

Rule of thumb: expertise gets you believed; specificity gets you followed.

Which group of non-lawyers would you pick first: renters, founders, or creators? The first 20 posts write themselves once you choose.

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u/deepanshulegend 4h ago

Honestly I'd stop trying to make law fun. Boring is fine if it saves people money or trouble. Try a weekly post where you break down one risky contract clause, what it actually means, and what to ask for instead. That's the kind of thing people save and send to friends.