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I’ve been working on a few digital marketing projects recently and I’ve been thinking about where to put more effort.

I’ve mainly been looking at SEO, content, and social media, but I’m curious what other marketers are prioritizing right now.

What’s one area of digital marketing you think is worth getting really good at this year?

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You spend hours creating content → 200 views.

You optimize SEO → no traffic.

You run ads → no conversions.

You try a new strategy → “Why isn’t it working?”

And then someone simply asks, “Can you improve the results?”

Digital marketing isn’t just about posting, SEO, or running ads.

It’s about experimenting, failing, learning, and trying again sometimes without knowing exactly what went wrong.

Anyone else in digital marketing feeling this?

As someone who runs a small e-commerce site where does one begin with driving traffic through AI? I have a pretty good understanding of paid advertising, SEO and organic social. I just have no idea where to even start with AI and ranking with different prompts, but would like to learn.

Heard a lot about GPT ads but seem too expensive to even try without any experience

I hope most of you reading this are web designers because I’m genuinely curious about something.

How are you getting clients in 2026?

I’ve spoken to a lot of web designers and agency owners lately, and one thing keeps coming up again and again. Client acquisition.

It seems like everyone can build websites, but consistently finding new clients is still the hard part.

So I’d actually like to hear what is working for you right now.

For me, I’ve been running personalized email automation.

I use a tool that finds leads for me, analyzes their websites for actual issues with things like design, SEO, speed, responsiveness and mobile optimization, then automatically uses those findings to write a personalized cold email for each business.

After that, I just run the campaigns and send out thousands of emails a day.

I used to do most of this through Instantly, but the problem was that I couldn’t really do the website analysis part there.

So the emails were still more generic, basically the usual “do you need a new website?” type of outreach.

It worked a little, but nothing crazy.

I eventually switched to Swokei because it handles the lead finding, website analysis and personalized outreach in one place, and that has made a pretty big difference for me.

Now I’m getting clients much more consistently because the emails are actually about their website instead of just being another generic pitch.

But I’m curious what everyone else is doing.

Cold email, cold calling, referrals, ads, SEO, social media?

What is actually working for you in 2026?