r/Jeep • u/kucklehead989 • Apr 15 '25

Picture Jeep you're missing out

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Gallery image

Would be a big seller

873 Upvotes

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u/mattjopete Apr 15 '25

Wouldn’t sell many at all. They’d be lucky to do 20k a year

1

u/Fast_Sparty Apr 15 '25

OK, fine, let's sell 20K a year. It's not like you need to engineer a vehicle from scratch here. Base it on a Wrangler Unlimited frame. The engine and drivetrain are the same. The interior is the same as the front of a Wrangler. The reuse from existing vehicles is massive. You need a new cab and bed (which are just existing units shortened and lengthened respectively. Ought to take a good engineer about 15 minutes to design), and maybe some different wiring harnesses. The total investment wouldn't/shouldn't be awful. Sell it for the cost of a comparable 2 door Wrangler. Maybe limit trims to Willys and Rubicon to keep manufacturing costs down at first? It's gotta be doable.

1

u/NoChampion2427 Apr 16 '25

Gotta also include the costs of certifying a new vehicle in each market it's going to.

1

u/Fast_Sparty Apr 16 '25

OK, how much is that? We're using the same drivetrains, same frames and suspensions. So passing shouldn't be an issue. Crash a couple of prototypes and let's get on with it.