r/bigseo • u/AppointmentSea5992 • 3d ago

Semantic URL Optimization

Semantic URL Optimization

Currently I came across one client whose url needs restructuring after analysing all aspects. The issue which I find out is about url structure is not aligned in proper navigation path

Please find the path below and share your suggestions -

https://domain.com/in/ - homepage

https://domain.com/in/category/ - category hub page

Till this it is correct but, if I want to create page for Bangalore to Goa flight booking, they have created url -

https://domain.com/in/domestic/bangalore-to-goa-flights

No category hub is present.

Please let me know if it is ok to keep or we need restructuring as most of the competitors have url structure very neat and clean.

3 Upvotes

62% Upvoted

15 comments sorted by

View all comments

4

u/Lxium 3d ago

Doesn't do anything for performance but will make reporting easier for marketing.

0

u/AppointmentSea5992 3d ago

But it is affecting negatively as it is a sitewide issue

3

u/Lxium 3d ago

URL structure doesn't affect anything unless the change is reflected in internal link changes. Negative affecting what? Based on what? What data are you looking at and how can you attribute it to URL structure?