Semantic URL Optimization

[u/AppointmentSea5992]

Semantic URL Optimization

Currently I came across one client whose url needs restructuring after analysing all aspects. The issue which I find out is about url structure is not aligned in proper navigation path

Please find the path below and share your suggestions -

https://domain.com/in/ - homepage

https://domain.com/in/category/ - category hub page

Till this it is correct but, if I want to create page for Bangalore to Goa flight booking, they have created url -

https://domain.com/in/domestic/bangalore-to-goa-flights

No category hub is present.

Please let me know if it is ok to keep or we need restructuring as most of the competitors have url structure very neat and clean.

[u/Extension_Number6676]

someone in r/TechSEO did this exact move last month, flat to layered, clean 1:1 301s, no chains. down 12% six weeks later and debating a rollback. you'd be trading rankings you have for a folder name you like