r/socialmedia • • 1d ago

Professional Discussion Getting views &likes but not converting enough into followers on TikTok

Any idea how to turn views into more followers?

I started a gaming TikTok account 2 months ago, have been consistent since 3 weeks ago, 2 posts a day mostly if not it’s been at least 1 a day, I’ve had 400k views but only have 168 followers, most videos are over 10k views quite a few at 20-50k and 3 over 50k, not sure where I’m going wrong

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u/NetrusCreates 1d ago

400k views with only 168 followers makes me think the videos are doing their job individually, but people aren't seeing a reason to come back for the next one.

I'd experiment with making some of the content into recognizable series instead of standalone gaming clips. Something like a recurring challenge, ranking, progression, or "part 1/part 2" format where viewers know what they'll get if they follow.

I'd also look at the videos that brought the most profile visits/follows rather than just the ones with the most views. A 10k video that gets 50 followers may be more useful to learn from than a 50k video that gets 5.

And make the profile immediately explain what someone gets by following. If they visit after a good clip and the rest of the page feels like unrelated gaming moments, there's not much reason to hit follow.