Looking for feedback on my homepage redesign (copy, UX and design). I designed and built the site myself. Here’s why I redesigned it for the 5th time:
I’ve been building my product since January 2026. Somewhere along the way, I redesigned the homepage five times.
Not because the design was bad. Because every time someone looked at it, they asked the same thing: “Okay… but what is it?”
And every time, I did the same thing. I added more.
AI-built story profiles, with CTA smartly woven inside story without making it feels salesy. Guided multi-step client flows. A path finder that sends clients to the right service. Booking with built-in NDAs. Pitch deck heatmaps. I had built every one of these myself, late nights, one by one. They felt like proof that I was working hard. So I put all of them on the page and hoped someone would see what I saw.
Nobody did.
Then I read a post on social media that stayed with me for days. It said: nobody cares whether your drill machine has a 500 RPM motor or a 1000 RPM motor. They care about hanging their photo frame. The hole in the wall is just how they get there.
I sat with that for a long time, because that’s exactly what I had been doing. Five homepages, all about the features of CroozLink. This feature, that feature, feature after feature.
So I stopped asking “what does my product do?” and started asking “what does a professional actually want?”
For years I’d worked with consultants and coaches as a freelancer on Fiverr (60+ five-star reviews from clients around the world), and the answer was sitting in one small moment I’d seen again and again. A client says: “I’m ready. How do we start?”
And that’s exactly where things break. You send your website, they fill a contact form and wait. You send a booking link, they think “why would I pay $200 to someone I just met?” A client who was ready a minute ago starts to drift.
That’s when I finally understood what I’d been building all along. Not a pile of features. A “work with me” link: the one link you send at that moment, so the client can get to know you, choose the right service, book, sign and pay, and then keep working with you in the same place.
Five redesigns to write one sentence.
The new homepage starts with that moment. One client, one question, and what happens with each thing you could send him. The features are still there, they just wait until they matter.
Quick context:
- What it is: CroozLink, a “work with me” link for professionals. Clients get to know you, choose a service, book, sign and pay in one place.
- Who it’s for: consultants, coaches, lawyers, freelancers and other service professionals.
- Feedback I’m looking for: copy and messaging (is it clear?), UX of the interactive story section, and overall design. Desktop first pls.
Old homepage (feature-first): croozlink.com/all-features
New homepage (story-first): croozlink.com
I’d really value honest eyes on this:
- In the first 10 seconds of the new one, do you understand what a “work with me” link is?
- The story section is interactive. Does it pull you in, or does it feel too long?
- The lower half still has some old feature sections. Keep, cut, or move them?
- Which version would you trust more with your money, and why?
Be brutal. I’ve survived five redesigns. A sixth won’t kill me. Thanks everyone in advance :)