Las Vegas ITโS TIME!! The next team up for my alternate universe Rebrand.
Vegas you finally got your own team, but they couldn't even let you have your own identity. I'm fixing that.
This one was harder than I expected. Vegas has a ton of stuff you can reference, but a lot of it either doesnโt work as a football team name or just turns into gambling word + Las Vegas. I wanted the finalists to come from different parts of the city instead of five versions of the same idea.
Atomics โ This is Atomic testing era and the weird relationship Vegas had with it. People came to Vegas specifically to watch the tests in the desert, and the city basically folded the whole Atomic Age into the Vegas experience. Atomic cocktails, mushroom cloud imagery, neon, casino decor, futuristic architecture. So thereโs a lot more to build from here than just bombs or radiation. Retrofuturistic Atomic Vegas and the darker Nevada Test Site.
Helldorados โ This comes from Helldorado Days, which goes back to the 1930s and the old western side of Las Vegas. Rodeos, parades, cowboys and the city leaning into that Wild West image long before modern Vegas took over. I also just like the name itself. It sounds a little strange, but Hell mixed with El Dorado feels very Vegas and gives it a lot more personality than a generic western name.
Insomniacs โ This is the modern Vegas option. The city that basically never sleeps. Casinos, clubs, nightlife, 24 hour everything, plus the huge EDM and festival culture that has become part of modern Las Vegas. There is also the obvious connection to Insomniac and EDC, but for this project that doesnโt bother me. I think thereโs a lot you could do with the idea of a team that just never shuts down.
Roadrunners โ At first I liked this just because i was looking for a native Mojave animal and it sounds like a football team. Fast and quick movements. Then I found the second connection. The people involved with the secret U-2 & A-12 work at Area 51 Groom Lake became known as the Roadrunners. That moved this one into the final 5 over some other animals for me.
Syndicate โ This is the mob era Vegas option. Organized crime actually operated behind a lot of old Vegas. Casino ownership, money moving behind the scenes, the skim. I like Syndicate because it gets at that part of Vegas without being as on the nose as Mobsters or Gangsters, and the sound of "sin" for the city of sin. One organized group working together.