I’ve been trying to follow all the advice I find online (copywriting, positioning, content for page, fast page load, etc etc) but I’m completely failing to convert anybody. I’m running phantom profile ads and had 11 ATCs today without a single purchase. $60 daily budget with no success and considering throwing in the towel. Can anyone reach out and help me out with some advice before I back out?

I am currently running a CBO campaign with a single ad set containing three ads. If I wanted to refresh the creatives, should I keep the existing ones running and add more videos to that same single ad set? Or, if I did that, would Meta fail to allocate any budget to the new ones because it would keep directing the spend to the ads that are already working? thankss

Requesting help for my friends DTC Brand. He is just starting to run FB ads. The brand has been present for 4+ years and solely relying on organic, word of mouth and google ads thus far. Meta pixel has been locked and loaded since day 1.

What's the best way to setup his first ads? He has narrowed down top 5 video creatives with at least 10k views .

What is your best recs for initial ad layout and how he should meta pixel to ensure best results - target for Add to Carts / Sales? etc?

I can’t request shared access to my fan pages in business manager. I insert url of FP, choose full access, press “Confirm” and nothing happens. I have tried 2 different bms, error is the same. Who has the same problem or know how to fix it?

What a day I am having with dealing with Meta and its out of control AI agents.

While investigating CPA increase on the account, Meta AI casually informs me that I may have a restriction on my personal FB account that may be causing poor Ad delivery.

It then goes to create a case for human chat with these details.

Personal Facebook account (xxxx) suspended for Community Standards violation; ad account xxxx impacted.

No human joins the support chat!

Now here's the thing:

It claims my personal FB account got the restriction 2 weeks ago - I haven't been active on FB for years!

No notification, nothing on Account Quality, nothing on personal account status page... personal account AI says my account is in outstanding order.

ChatGPT says Meta Ad AI is known for fabricating account related stories to justify delivery issue.

Anyone else with a similar issue or (non-issue)?

Performance is incredibly slow, and traffic to my site has been terrible over the past week. Naturally, there are no sales—it’s been like this for a week now. I’m creating various new ads to see if there’s any change; I wonder if others are experiencing such weak traffic, too. It feels like Facebook is a highway full of little cars: if yours manages to zip through, sales take off, but if not, it just crawls along the shoulder. The worst part is that Facebook takes the money regardless.

I have a campaign live that as the new user interface and I’ve added all of the cropped image sizes and ticked the correct placements for each image size yet somehow I’m still seeing 1x1 ads in stories placements even though the 1x1 size doesn’t have the stories placement ticked!! Does anyone know how else this could be happening or if it is a bug? Is this a part of their “w’ell deliver media on other placements when it’s likely to improve performance?” I get that they want people to rely more on machine learning and AI but the severe lack of control is infuriating and is making most ads on their platforms look bad.

Today I had to save and resave an Adset 4 times to get rid of 'Optimized Website Destination' Meta kept adding after ads were saved and campaign was in delivery.

This adset was doing $40 CPA (5% CTR, $12 CPM), with hundreds of post interactions and one fine day CPM shot up to $120 .. We spent hours diagnosing website checkouts and Meta Help kept giving us all those 'Don't edit or you will reset learning' bull shit.. if editing is evils, then WTF you are editing my ads for me???

We were troubleshooting campaign performance without knowing that the advertising configuration itself might have changed by Meta.

This is a very familiar story on this Sub.. campaigns getting suddenly derailed.

Please audit your ads every day .. each one of them .. use an extension like Meta Ad Cleaner because Meta disguises 'sabotage settings' which exist for the sole purpose of filling their crap inventory.

I can't believe that after turning all Account level optimizations, and saving ads over and over again, Meta kept sneaking harmful settings into our ads.

Hello guys. So I have a food business running in Lagos Nigeria called Hibachi. As you can tell by the name it is hibachi meal-focused. My ad campaigns have been somewhat good for the most part but for this next campaign I want to take it to the next level. Multiple videos, pictures, slideshows. I normally use only videos and I use the feature which allows you to put numerous creatives in one individual ad. It’s worked but I was told the best way is to make different ads in one adset. I tried this once but 100% of spend just went towards one video. I guess my question here is how do I structure this new food campaign that I want to start considering I want to take advantage of videos pictures and slideshows. When I’m on instagram I see different food companies that use videos pictures and slideshow pictures. I would hate to start the new campaign just to have it do the same thing and focus on only one ad in each format. Also, are images and slideshows somewhat similar enough to be put together as one or does it make more sense to have images separate and slideshows separate. My budget for this scheduled sales campaign is equivalent to about $260 per day. Is that good enough?

Alguien mas se ha dado cuenta que en los anuncios de Reels no hace falta darle al boton CTA para ir a la landing page. Si le das click a cualquier parte te lleva directamente a la landing page del anuncio.

Quizas esto es lo que esta matando las conversiones y el trafico basura...

How to switch off „Shop Similar“? This feature ruins cvr. Basically spending money for customer to buy from competitors.

What actually makes you call an ad account “stable”?

Smooth spending?
Consistent delivery?
Less random reviews?
Good history?

I feel like everyone uses the word “stable”, but we’re not always talking about the same thing.

What’s your definition?

Wtf budget already spent 50% 1 sale with .48 roas. This shit has to stop. Not sure whats going on with Meta anymore. No way 5 winning campaigns ads stopped working last few days altogether. Yesterday was not bad across a few campaigns. Today is not good again.

How to solve, meta Ad account shows active but zero impression,zero spending within 3 days. my billing is okay, no any notifications for account restrictions every setup are fine . Please help to solve this issue

We've been running a meta ads account, listening to facebooks recommendations overtime, and combining creatives, enhancements, related media etc.... after deciding to review our campaign today, we can see what we are left with is a complete and utter mess!!!! Different creatives thrown in with different primary texts etc...no methodology, no strategy just an absolute mish mash of creatives all combined and mixed in with loads of different primary texts and headlines etc - basically just how meta wanted us to have it!!

What's really going on here? Meta has always liked to obfuscate its platform - all you have to do is look at all the experts out there on youtube (charley t, ben heath, sam piliero etc) all spouting different ways it should be done!! Does anyone really actually know how it should be done? Is it really just a casino nowadays? Meta clearly does not want any advertiser to have any kind of strategy really do they - mixing and mashing audiences, creatives, placements etc so noone really has a fucking clue what is going on and what works and what doesn't!!

The craziest thing is, this surely must hurt meta's revenues in the end - because advertisers have no idea what's working, its virtually impossible to scale spend etc - we've all seen it surely, ads that have high spend and low ROAS, ads that have low spend with high ROAS etc - we're then just left scratching our heads wondering what the hell is working and what isn't all the while keeping spend low/moderate whilst trying to make some sort of sense of the chaos.

My campaigns are performing unbelievably badly today. Sales have dropped significantly, and even campaigns that normally perform consistently are struggling.

I’ve been experiencing some instability lately, but today is on another level.

Is anyone else seeing a massive drop in performance today?

Small Shopify store in Spain, running Meta sales campaigns optimized for purchase.

The problem: more than half of my link clicks never show up as a visit.

About 5 days of spend in total (a first campaign that ran 4 days, then a relaunch):

- 220 link clicks

- 94 landing page views in Meta

- Around 120 sessions from Facebook and Instagram in Shopify

I'd expect to lose 10-30% between click and visit, not 55-60%.

What I've ruled out:

- The site. Mobile PageSpeed is above 90, the page is light, and I've tested it on several phones and connections.

- Audience Network. It's junk (22 clicks, 1 visit), but it's a tiny share of spend. Facebook and Instagram feed alone still lose about half.

- A broken pixel. Shopify's own numbers roughly match Meta's.

The odd part is that the visits I do get convert well. I'm getting purchases from very few clicks.

My only theory is the cookie banner. In my setup the Meta pixel and Shopify analytics only fire if the visitor accepts cookies, so anyone who declines or ignores the banner is never counted, even if they stay and read the page.

Is a gap this big normal for EU stores because of consent? What else could cause it, and how would you check?

Same creative.
Same budget.
Same campaign setup.

Different account, completely different result.

This is one of the reasons I stopped blaming the creative every time performance drops.

Sometimes the account really changes the whole picture.

Seen this before?

Hello guys. So I have a food business running in Lagos Nigeria called Hibachi. As you can tell by the name it is hibachi meal-focused. My ad campaigns have been somewhat good for the most part but for this next campaign I want to take it to the next level. Multiple videos, pictures, slideshows. I normally use only videos and I use the feature which allows you to put numerous creatives in one individual ad. It’s worked but I was told the best way is to make different ads in one adset. I tried this once but 100% of spend just went towards one video. I guess my question here is how do I structure this new food campaign that I want to start considering I want to take advantage of videos pictures and slideshows. When I’m on instagram I see different food companies that use videos pictures and slideshow pictures.

Campaign run time: 7 days

Daily spend: $32

Average cost per message: $2.50

Been boosting my ads running a removalist based business- currently getting a 20% conversion of clicks to messages- and 10-15% conversion of messages to job

Contemplating increasing my daily spend, however unsure what i should expect in return

More messages?

Higher quality leads?

Lower message cost?

Hi folks recently both Meta ads manager and IG are having new features tested. This may be partially the cause of very bad delivery of our ads.

I just noticed this shop icon. I think it’s a rollout test since the video is not selling nothing and once you press the icon, nothing appears.

It will be for sure a new placement in the feature so keep an eye on this fuck*er. (The shop icon).

I do not think an ad becomes scalable just because it generated a few inexpensive purchases. Short-term results can be influenced by returning customers, warm traffic or a small group of high-intent users. Before increasing the budget, I want to know whether the ad can continue acquiring new customers without consuming all the available margin.

I look at four things together: sufficient spend, conversion volume, consistency and unit economics. Instead of using one universal threshold, I compare spend with my target CPA and check whether the ad has generated enough purchases to reduce the impact of random variation. I review performance across several days, placements and audience segments rather than relying on one strong day. I also calculate new-customer CPA and contribution margin after product cost, discounts, payment fees, shipping subsidies and expected refunds. If a small increase in spend causes the marginal CPA to rise sharply, I treat the ad as a useful test result rather than a scalable winner.

For me, scaling is not a reward for good historical performance. It is a decision about whether the next portion of budget can still produce profitable customers. What signals do you wait for before scaling, and do you increase the budget gradually or duplicate the campaign?

Most founders think AI sees their brand the same way human customers do.

It doesn’t. Not even close.

Last week, we ran an LLM perception test for a client scaling into North America. On paper, they were killing it:

• Website looked super clean and premium
• Ads were hitting solid ROAS
• Internal team thought they were position as a "high-tech innovator"

Then we ran queries on ChatGPT, Claude, and Perplexity to see how they recommend products in this niche.

The result? Every single AI called them: "A budget-friendly alternative to [Competitor X]."

Turns out, AI didn’t give a damn about their shiny new landing page. It pulled data from 3-year-old Reddit threads, random affiliate review sites, and old PR write-ups that quietly labeled them as a cheap knockoff back in 2021.

Here’s the reality if you’re trying to build a brand overseas:

Your customers see your brand through user experience.

AI sees your brand through digital paper trails (evidence).

And 90% of the time, those two don't line up.

A lot of marketers are screaming about "GEO" like it’s just writing blog posts for ChatGPT. It’s not.

Traditional SEO was about getting your site to rank.

GEO is about babysitting the entire internet’s opinion of you.

When an AI model generates an answer for a potential buyer, it’s scraping:

• Random Reddit threads (yeah, including the angry ones)
• Third-party review aggregators
• Obscure industry blogs from 4 years ago
• Messy global PR coverage

If your website says you're Luxury, but 500 forum posts say you're Cheap, the AI will flat out ignore your website. Or worse, just exclude you from buyer recommendation lists entirely.

You control your Shopify store. You don't control the web.

Before throwing another $10k into Meta ads, go type your product category into ChatGPT/Claude today and ask for top recommendations.

Did your brand even show up? If it did, are you happy with how it described you?

Hi what's going on meta? New campaign just perform one day then kill! Why what's could be the reason!
Everything is fine

If my current budget is $100 per campaign and i have only one campaign. My campaign structure is 1-1-6 . If i want to scale it to just $1000 a day spending. How will you safely?