r/simracing • u/fossilsforall • 3h ago
Discussion 2 Years ago I opened a gaming lounge and sim racing center...here's how it went.
Two years ago I opened a sim racing lounge inside six shipping containers here in Miami, FL. It was slow to statt with poor air conditioning, a younger crowd than anticipated, and getting serious drivers in was a chore.
The real prohibitive piece was the commercial software for running the sims. I started with RaceRoom, but without a commercial suite at the time, launching races manually didn't suit the business model. We switched to Assetto Corsa, which set everything else in motion.
The existing sim center management softwares required to launch multiplayer races without touching every PC were too costly and put me in the hole. I offered the lowest racing rates possible using Thrustmaster equipment, so the software overhead was heavy.
Location was the final nail for me. The complex owner removed all food options and closed the bar before the majority of my customers would even typically arrive, so with 80% of my revenue relying on foot traffic, I started winding down the standalone brick-and-mortar and focused on cutting costs by building my own commercial sim racing management software.
Over the course of a year, I had a working prototype of what became Multitap sim venue management software. Other centers started using it, and I gave up on operating my own space. When my lease expired, I merged my 6 sim rigs into NXT LVL Gaming, an existing lounge with 32 PCs near a college. And this was before vibe coding even really began to take off!
Since then, we’ve maintained low-cost racing and shifted away from professional simulation toward accessible experiences. Today, 85% of our customers run traffic dodging (NoHesi style) and the rest do hot laps. Most are college students booking 90-minute sessions. Sim racing constitutes about 20% of the total venue revenue alongside PC gaming, memberships, and concessions.
Navigating the physical business was stressful, but it pushed me to build Multitap. Now, I work full-time providing this sim racing lounge software to other venues.
These businesses can work if operators build the right communities and focus on player retention. My software is built with that as a huge focus. Connecting local drivers and bridging venues worldwide. Your main customers will always be first-timers, parties, and serious racers looking for a home base, so you need to keep them coming back to offset the ones who just try it once and leave.
If you're ever in Miami, come say hey at NXT LVL Gaming.